Everything that makes advertisers happy is to the detriment of humanity as a whole. Everything that makes advertisers’ jobs easier also makes it easier for authoritarian governments. “Innovation” is no longer about creating new things, it’s about taking what already works, breaking it, shoving ads on it and charging a ransom in the form of a premium subscription.
On the other hand, there are endless ad-skipping tools, pages and sites where the main attraction is the lack of ads without a subscription. More and more people are talking about how intrusive and annoying ads are, even those who make their living from them. As the efforts of big tech to please advertisers grow, so do the efforts of ordinary people to screw them.
Very Cyberpunk.
On the one hand, yes. But also, it’s mostly capitalism.
I don’t think there’s anything inherently wrong with “I’m starting a frisbee club for fun. We’re going to meet saturdays in the park. I’m going to put up some flyers and tell my friends about it”.
But at some point that can mutate into “i put a 30 second unskippable ad for FrisbeeFranchise on youtube, and a giant billboard over the subway stop that implies if you don’t play frisbee you’ll never be happy”. That’s bad.
I think targeted ads should be illegal as a first step. I don’t think anyone except the worst sort of advertisers would go to bat for those. Old fashioned static ads where they put an ad for bike stuff by the bike lane in town is annoying, but somehow we’ve invented things so much worse than that.