I can hear an Ice Cream truck coming from blocks away and it’s instantly recognizable.
Why aren’t there Taco Trucks cruising around the neighborhood with an instantly recognizable sound and menu? All the grownups would come running outside waving to the Taco Truck.
The Taco Truck was invented in 1974 so it’s been 50 years now. I’ve known the sound of the Ice Cream Truck since I was like 3 years old, but I barely even know where the Taco Truck is. You’ve got to follow them around on social media…
The biggest problem in my area is they hardly advertise. There are plenty of taco trucks out there but it’s basically word of mouth or following their social media, and their social media isn’t even written on the side of the trucks half the time.