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Their concern is not solely based on the gene modification. The impact of introducing a new crop is bigger than that. The golden rice is patented and that often comes with a ton of regulations the local farmers have no control over.
While I wish for there to be a good way to solve the food problem AND find a good use for gene modification, I don’t think that this particular instance is it…
He’s not just being polite but he made the conscious decision that this store is the one he wants to support because they were willing to lose revenue in order to help the customer.