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Every service and site had their own malicious toolbar they’d ask you to install and / sneak it into the install for other software. They also came loaded with malware and or siphoned data from you. Older/more tech illiterate people would have browsers looking like the picture above and come to you wondering why their computer is so slow or why they keep getting viruses.
I don’t know why my brain has chosen to retain this information, but this was the Baltimore meetup if I am remembering correctly.