To be fair trackmania where ubisoft implemented that is free2play. And you can deactivate it when you bought their subscription, the only issue is that it's not sutomaticly deactivated once you buy ir

Even if this was allowed. Surely most apps wont run anymore in the name of security

They are not sellung technology. If i could buy a license to run twitter on my server then you would be correct.

Twitter is a socialmedia company . Just as uber is rideshare company